Beacons - Past, Present, Future

With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, here at Maxus we’ve created a practical guide for brands seeking to harness their potential.

Written by Maxus head of innovation, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons at the moment. It covers technology, the challenges and opportunities of Beacons, as well as strategies employed by Beacon pioneers such as Apple and Unilever.

Download the report here (PDF, 3Mb, 18pp)