From SXSW to Gulltaggen: Catching up with Metalworks (Q1 2015)

Tom Kelshaw, Director of Technology (Left) and Nico Abbruzzese, Global Director of Creative Technology (Right) reporting from Austin, Texas. What we saw at #SXSW2015 - Augmentation of the human body for medical and lifestyle needs.


Tom Kelshaw, Director of Technology (Left) and Nico Abbruzzese, Global Director of Creative Technology (Right) reporting from Austin, Texas. What we saw at #SXSW2015 - Augmentation of the human body for medical and lifestyle needs.

Tom Kelshaw, Director of Technology, visits the annual Consumer Electronic Show in Las Vegas to uncover the latest and greatest technology that will shape consumer life in the near future. > Read the blog post


Tom Kelshaw, Director of Technology, visits the annual Consumer Electronic Show in Las Vegas to uncover the latest and greatest technology that will shape consumer life in the near future. > Read the blog post

The Metalworks team set up 2 fund-raising booths that allowed the GroupM Singapore offices and its clients to experience Virtual Reality and take a group Selfie shot with a flying drone. Proceeds are donated to a charitable cause managed by GroupM.

The Metalworks team visits the local exhibition for inventor, Leonardo da Vinci and interacts with the various contemporary art exhibits present.


The Metalworks team visits the local exhibition for inventor, Leonardo da Vinci and interacts with the various contemporary art exhibits present.

Daylon heads to WPP’s annual ‘unconference’ event to present Metalworks prototypes at the technology booth and give a short talk on sleep hacking. > Read the blog post


Daylon heads to WPP’s annual ‘unconference’ event to present Metalworks prototypes at the technology booth and give a short talk on sleep hacking. > Read the blog post

Nico Abbruzzese, Global Director of Creative Technology, presents at, If Book Then, an international digital storytelling conference, sharing the stage with academics, museum curators, journalists and brand marketers about urban development and technology. 


Nico Abbruzzese, Global Director of Creative Technology, presents at, If Book Then, an international digital storytelling conference, sharing the stage with academics, museum curators, journalists and brand marketers about urban development and technology. 

Nico also spoke at the annual Nordic digital marketing conference, Gulltaggen 2015 in Oslo, Norway. Past speakers include David Rowan from WIRED, Seth Godin and Sir Richard Branson.


Nico also spoke at the annual Nordic digital marketing conference, Gulltaggen 2015 in Oslo, Norway. Past speakers include David Rowan from WIRED, Seth Godin and Sir Richard Branson.