Maxus Malaysia and Metalworks wins Most Inventive Media Campaign (Sports Marketing) at Adweek's Project Isaac Award

Maxus Malaysia and Metalworks clinched the Most Inventive Media Campaign (Sports Marketing) at Adweek's inaugural Project Isaac Award. Gameday is a mobile web application, where football fans watching live matches can use the Gameday application to predict scores of their favourite matches during the event and earn points that are redeemable for exclusive Tiger beer branded prizes and gadgets. 

The award celebrates innovation addressing creative challenges in the worlds of marketing and media. Maxus is one of the 2 WPP agencies who was given the honour.