Maxus Canada and Metalworks teamed up to help Revlon “break through the sea of sameness to drive awareness leading to conversion” for Revlon products in Canada. The season of romantic movies and the cineplex environment where couples frequent presents the perfect opportunity to invite women to step into the world of love before their show.
Working with Vengo, we implemented interactive sampling vending machines, at cineplexes situated within major cities in Canada. The campaign drove awareness of Revlon’s new ‘Love is On’ campaign on-location and on social media channels via the hashtag #LoveIsOn Participants simply have to answer a time limited movie quiz and get the top score to win a Revlon Ultra HD Lipstick.
Working with Maxus Canada and Vengo, helped the team secure a Bronze award at Marketing Magazine Canada's Media Innovation 2016 Awards for Best use of Out-of-Home Media (Budget over $100k).