The Virtual Reality Content Race by NYTimes.com

At Metalworks by Maxus, we're currently prototyping with various Virtual Reality headsets. One clear winner emerges as having the lowest barrier to adoption: Google Cardboard

All it requires is a smartphone (with the necessary app installed) and a pre-cut cardboard piece ready for assembly.

Tom Kelshaw, our Director of Technology, brings the Google Cardboard we assembled to an Advertising Technology event in New York City.

Tom Kelshaw, our Director of Technology, brings the Google Cardboard we assembled to an Advertising Technology event in New York City.

Mark Shu, Technology Producer, and Nico Abbruzzese, Global Director of Creative Technology, experiments with the Leap Motion add-on. Work-in-Progress.

Mark Shu, Technology Producer, and Nico Abbruzzese, Global Director of Creative Technology, experiments with the Leap Motion add-on. Work-in-Progress.