The first-mover in the space belongs to the media publishers, most of them offering a condensed version of their app on the watch. The New York Times has introduced “one-sentence stories”, going as far as calling them a “new form of storytelling to help readers catch up in seconds.” Others like The Economist leveraged the voice technology feature to read out its stories when users tap on a story from its Apple Watch app – in a British-accented voice!
Jason Kint, CEO of Digital Content Next, a trade group for publishers that includes Conde Nast and the Times, said Apple Watch creates an opportunity for well-known media brands. "Everywhere and every minute, people are starving for access to reliable information, entertainment and news," he said. "Business models will follow."
From a brand perspective, Melvin Wilson, a consultant with IPG Mediabrands sees the Apple Watch as a vehicle for sharing offers, coupons and loyalty rewards. "As you walk through a supermarket you might get a notification on your Apple Watch for a loyalty program or special offer," he said.
In fact, Midwestern grocery chain Marsh Supermarkets has announced a partnership with mobile retail marketing platform inMarket, which will extend its current iBeacon program to the Apple Watch this year. "It's an amazing time for consumers and commerce as digital and physical experiences converge," Todd Dipaola, CEO of inMarket, said.