SUTD Capstone Exhibition - Light & Play Project

31 July 2015, Singapore — At the new Singapore University of Technology & Design (STUD) campus, the school showcased over 50 cross-disciplinary group projects done by graduating students from its first student intake. 

Metalworks by Maxus invested resources into bringing the Light & Play project into fruition. What started as an idea generated by workshop participants from the Maxus India team has two working prototypes that would transform the lives of young rural villagers still reliant on kerosene lamps to study in the evenings.

Ken from the capstone project group explains how the flexible silicon wristband works to curious onlookers.

Ken from the capstone project group explains how the flexible silicon wristband works to curious onlookers.

Photo illustration by capstone project student group.

Photo illustration by capstone project student group.

Even today, parts of India have their economic activity limited after dark due to a lack of necessary infrastructure or reliable electricity grid. The project can help brands who wish to create social impact align with the vision of creating a healthier and more sustainable alternative to kerosene lamps. The result, children can study and economic activities can continue after dark.

Close-up of the silicon wristband that has a micro-USB port that can be recharged by the charging unit.

Close-up of the silicon wristband that has a micro-USB port that can be recharged by the charging unit.

Demo of the charging unit in action. The charging unit can be attached to the top of a swing or side of a bicycle to store electricity generated from kinetic motion.

The Future of Alcohol Trend Report

A taste for exotic flavours, greater desire for experiential drinking and increasing importance of safety demand more innovative solutions to rethink the way we drink in years to come. Cool gadgets such as Mista Citrus and Smoking Gun suddenly seems to be the must-have on everyone’s shopping list this season. 

We collated 5 trends that are shaping the alcoholic beverage industry in this report, which includes beer, spirit, gadgetry and bars. 

This report, which is free for you to share, presents the latest developments in technology affecting the alcoholic beverage industry. Citing examples of real-life companies within the industry which are already making use of such technology, it also deals with the concerns and experiences we have with alcohol drinking. 

What’s covered?

  1. New ways to brew own beer
  2. The changing landscape of alcohol drinking culture
  3. How our unconventional taste preferences is transforming brands’ consumer strategy
  4. Creative ways to communicate brand message through packaging
  5. Technology used to improve product safety and counterfeits 

The alcoholic beverage industry is rapidly changing, are you prepared to take advantage of what technology has to offer tomorrow? 

Metalworks on the Move at Walkabout SG

Metalworks on the Move at Walkabout SG

Singapore — Last Friday, 26 June 2015, the Metalworks team went on a city-wide excursion through Walkabout Singapore (SG) to visit various technology-based companies in Singapore. Walkabout SG is an annual open-house event celebrating the technology and entrepreneurial scene in this metropolitan city. 

Exploring the Asian Start-up Scene at SLUSH Asia

From Finland to Tokyo: For the first time SLUSH, a pitching contest, came to Asia. Metalworks was part of this event, to find out more about the most promising startups in the region. Alex Jaspers, strategist at Metalworks, visited SLUSH to get in touch with these startups and deliver the newest technologies to help clients lean into change. Some of the technologies at the conference were real game changers.

Maxus India x Metalworks Line-up for Melt! Festival in Mumbai

We're stoked to be showcasing and speaking about our work at Melt! Festival with Maxus India

Here's the line-up on 21 & 22 May 2015.

WORKSHOP

'Challenge accepted: Creativity meets Technology' with Harish Shankaran & Alex Jaspers, Head of Digital - South Asia & Strategist at Metalworks by Maxus

Solving business problems with creative technology: This workshop gives a practical insight of how we can think about problems in new ways, and solve them with technology. Participants will face a business problem and learn innovative approaches to solving these problems. We will focus on what skills and capabilities are needed to create solutions beyond advertising and media, how pilot testing a prototype can effectively yield positive outcomes and what investments are needed to make creative technology solutions part of your business strategy.

SEMINAR

Creativity + Technology: Problem Solved with Unny Radhakrishnan & Alex Jaspers, Head of Digital - South Asia & Strategist at Metalworks by Maxus

Technology changes the way brands interact with consumers. By combining creativity and technology, it can help us address business problems in new ways.

This session answers the question of why a creative technology department is part of a media agency at Maxus: We will look at what creative technology can do for brands and consumers as it is used beyond just advertising and media. 

Moreover, we will focus on how to get from problem to prototype and what skills are needed in a rapidly changing environment to tackle the challenges the future will bring.