Metalworks by Maxus is the creative technology arm of the fastest growing media agency part of the GroupM family. At Maxus we believe in Leaning into Change. Metalworks is the manifestation of that principle through the disciplines of Research and Development. 


Rapid Prototyping

We believe in making our ideas leave the screen. Rapid prototyping is our way to imagine the future using hardware, code and design.

Interaction Design

Our technologists are constantly rethinking new intuitive ways we can interact with traditional objects to get things done.


Product Incubation

From wearable technologies to web applications. We incubate the most promising ideas and research and help bring them to market with our pilot program.



Singapore is one of the top 10 most expensive cities to enjoy a pint of beer. The 25% alcohol tax increase implemented in 2014 means that families who hosts guests to watch live World Cup matches will be spending alot more. It is common for most people in Singapore to view sports matches while drinking beer.


BeerHunter is a data-mining and price comparison website of beer from different online stores in Singapore. The web application analyses current and historic sale price (based on public data from the most popular local online stores), similar to the 52-week average found on stock indices.

Access the website


@MaxusMetalworks BeerHunter helps find the cheapest #beer you can buy online in #Singapore. See #bigdata #ecommerce


Soylent is a drinkable meal that is mixed with water and provides macro & micronutrients in a precise formulation. Soylent garnered massive publicity as a possible meal substitute. Soylent users are either experts who customise their own recipes or new users who buy pre-packed meals. There was no product that simplifies the process of concocting a nutritious Soylent shake. 


The FoodBot makes it easy to mix a perfect soylent-style meal, adjusted daily to give users the appropriate nutrition they need based on the data fed from their wearable fitness and health tracking devices (e.g. Fitbit).

The technology is currently at alpha stage with parts of the machine requiring manual operation.


@MaxusMetalworks Foodbot creates #Soylent shakes based on your nutritional needs. Video: #healthtech #FutureofFood