Metalworks by Maxus is the creative technology arm of the fastest growing media agency part of the GroupM family. At Maxus we believe in Leaning into Change. Metalworks is the manifestation of that principle through the disciplines of Research and Development. 

magic_mirror

Rapid Prototyping

We believe in making our ideas leave the screen. Rapid prototyping is our way to imagine the future using hardware, code and design.

Interaction Design

Our technologists are constantly rethinking new intuitive ways we can interact with traditional objects to get things done.

provolv_wearable_tech.jpg

Product Incubation

From wearable technologies to web applications. We incubate the most promising ideas and research and help bring them to market.


 
metalworks-newsletter.png

Brief

Berocca Boost is marketed as a multi-vitamin drink (in tablet form) packed with B-vitamins and Guarana for an instant energy boost. Unfortunately, most people don't think about heading to a pharmacy for an energy drink. Through research, we found that youths in Singapores spend at least an hour online every day surfing social media channels and taking selfies was starting to emerge as a culture trend in 2012. 

Solution

We created self-dispensing energy drink machine activated through Facebook via a mobile
check-in at high-traffic locations such as pharmacies and polytechnics/universities. Upon checking in to the location, a countdown timer is activated, taking a few candid photos of the drinker enjoying a fresh cup of fizz on to Berocca’s Singapore Facebook page.

During the 2 week campaign in 2012, 500+ photos uploaded to Facebook from the bot, the organic reach of Berocca's Facebook page increased by 90%, with Boostbot content increasing by 702%. Photo views went up by 51% on Facebook!

The client, Bayer Singapore, also reported a +50% increase in sales of Berocca Boost after stores were placed with the Boostbot.

Tweet This

Berocca & @maxusmetalworks creates 1st energy drink bot dispenser powered by a Facebook check-in http://ow.ly/rWO64 #leanintochange

Brief

Fiat Italy needs a novel way to launch its new limited edition 500L cars. Almost every car brand at the Geneva Auto Show launches their car the same way with booth babes. Open Innovation (and crowdsourcing) was getting increasingly common and we helped Fiat gathered the best ideas from Europe.

Solution

In 2013, we worked with Fiat to invite the most creative minds in Europe to submit their vision of showcasing the Fiat 500L Beats Edition™ at the next Geneva Motor Show. The result, an interactive DJ booth, which we built in collaboration with a technology startup, allows visitors to mix tracks and experience the Dr. Dre sound system in a fun way.

Tweet This

@MaxusMetalworks & @MashMachines created an interactive DJ booth for the @GVAMotorshow to launch new #Fiat500. http://ow.ly/D9yKU

Brief

The ‘Cold and Flu’ category is extremely competitive. Panadol Cold and Flu, a variant of the more popular Panadol brand, needed to increase awareness in Winter while competing with a bigger competitor, Codral. Every dollar invested in media has to work and it was crucial that Maxus help Panadol speak to Australians at the moment just before they might get sick.

Solution

We analyzed search, weather, sales and health data to find a the pattern that predicted when people would get sick. We then adjusted the media, creative and budget invested in real-time through a proprietary web application, The Panadol Cold & Flu Tracker. Gathering Google search data and temperatures in each city, Metalworks developed a predictive algorithm that dictated the best time to up-weight digital & radio media for top-of-mind awareness before people started getting sick. This was done through causation analysis, where a drop in temperature at a certain threshold would cause cold and flu search terms to spike a few days later, as people got sick.

We helped GSK Australia double the reach of their 2011 activity with half the budget, reduced historic CPC by 70% and saved the client 22% of their original online budget set before the campaign. Through software tweaks, we acheieved hundreds of buying improvements made automatically on media purchase, reducing man hours required and improving efficiency and accuracy!

Tweet This

@MaxusMetalworks predicted when flu hits Aussie cities and helped GSK sell Panadol Cold & Flu via digital. #DataRocks

Brief

Singapore is one of the top 10 most expensive cities to enjoy a pint of beer. The 25% alcohol tax increase implemented in 2014 means that families who hosts guests to watch live World Cup matches will be spending alot more. It is common for most people in Singapore to view sports matches while drinking beer.

Solution

BeerHunter is a data-mining and price comparison website of beer from different online stores in Singapore. The web application analyses current and historic sale price (based on public data from the most popular local online stores), similar to the 52-week average found on stock indices.

Access the website

TWEET THIS

@MaxusMetalworks BeerHunter helps find the cheapest #beer you can buy online in #Singapore. See http://beerhunter.metalworks.io/ #bigdata #ecommerce

Brief

Soylent is a drinkable meal that is mixed with water and provides macro & micronutrients in a precise formulation. Soylent garnered massive publicity as a possible meal substitute. Soylent users are either experts who customise their own recipes or new users who buy pre-packed meals. There was no product that simplifies the process of concocting a nutritious Soylent shake. 

Solution

The FoodBot makes it easy to mix a perfect soylent-style meal, adjusted daily to give users the appropriate nutrition they need based on the data fed from their wearable fitness and health tracking devices (e.g. Fitbit).

The technology is currently at alpha stage with parts of the machine requiring manual operation.

TWEET THIS

@MaxusMetalworks Foodbot creates #Soylent shakes based on your nutritional needs. Video: http://youtu.be/V4OnXu6gb7Y #healthtech #FutureofFood